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Florida’s 2024 presidential campaign spending could top 4 million in massive surge: report

(The Center Square) — Even though it’s no longer a swing state, a new report projects spending in Florida will top $464 million for this year’s campaign, one of the largest increases from previous predictions.

According to AdImpact’s latest Political Projections Report, Florida has one of the largest projected increases in political spending, nearly $69 million.

But unlike Maryland, Montana and Ohio, Florida is not considered a battleground state.

The report says the surge in the Sunshine State is due to abortion and marijuana initiatives that will appear on the ballot on Nov. 5.

Florida ranked fourth, behind Maryland, with a nearly $100 million increase in its spending forecast. Montana’s projection rose by $85 million and Ohio’s by $78 million.

The report says the surge in the Sunshine State is due to abortion and marijuana initiatives that will appear on the ballot on Nov. 5. AFP via Getty Images

Since September 2023, the report notes that there have been significant changes in the political spending landscape, resulting in substantial updates to state-level spending projections.

California is projected to spend more than $1.1 billion on political campaigns, outpacing all other states by a wide margin.

Arizona is projected to spend $803 million, followed closely by Pennsylvania at $800 million.

Since September 2023, the report notes that there have been significant changes in the political spending landscape, resulting in substantial updates to state-level spending projections. Getty Images/iStockphoto

The presidential primary was “one of the biggest unknowns,” the report said, largely due to the large number of Republican candidates, including Florida Gov. Ron DeSantis.

Spending was expected to continue until a candidate was announced.

However, the primaries were less competitive and less costly than initially anticipated.

The presidential primary was “one of the biggest unknowns,” the report said, largely due to the large number of Republican candidates, including Florida Gov. Ron DeSantis. Tony Giberson/[email protected] / USA TODAY NETWORK

By March 12, when former President Trump became the likely nominee, Republicans had spent only $300 million.

In total, just over $500 million was spent on political ads focused on the presidential primary date.

In Florida, $103 million was spent on the presidential primary, ranking tenth among the 50 states.

The biggest spending came from battleground states like Pennsylvania, with $360 million spent during the presidential primary, the most spending nationwide.

Arizona came in second with $299 million, while Georgia came in third with $244 million.

The report notes that swing states are more likely to decide the 2024 election.

Spending is expected to increase by 17% over the 2020 election, with $2.1 billion projected to be spent.